Learn About Finding Baby Gifts

January 24th, 2009 · No Comments

Welcome back!

My sister’s baby is now 10 months old and I can honestly say he owns twice as many clothes as I do! For most people, buying gifts for babies is not a duty or a chore, it is a compulsion. Every time my wife and I walk past a shop window and see something cute that we think my nephew would like, we have to buy it!

Having said that, there have been times in the past when I have had great trouble purchasing presents for a baby. Trying to find a Christening gift for a friend’s baby was one difficult occasion that springs to mind and another was trying to find a suitable gift for a newborn baby belonging to a relative that I hadn’t seen in years. The problem was that at the time of gifting I wasn’t close enough with the parents to know what was a suitable purchase and what was not. For example, I see my sister every week and so I know the decor of the nursery and therefore I know which products would fit in with this theme and which would clash. Similarly, I know which toys my nephew already owns and the colours and materials of the products that my sister likes him to have. He is also fairly big for his age and so my sister likes his clothes to be the next size up so he doesn’t grow out of them too quickly

My point is that unless you know those little family details, buying suitable clothes is extremely difficult to get right. Toys, games and books are easier to get right but a lot of people choose this option and so you could easily buy the same thing as someone else without realising it. Furthermore, in my opinion, there is a difference between presents and gifts- a red and yellow plastic race car that plays music and flashes lights as it’s pushed would be great for Christmas but I certainly wouldn’t think it was appropriate for a Christening. In the gift market, especially for Christenings, there is a staggering array of keepsake gifts that are occasion-specific: A silver photo frame with a Christening message engraved on the base for example, or a crystal figurine of a teddy bear. These types of gifts are fine but the good-quality ones do tend to be over-priced. Furthermore, they are a fairly obvious buy and I always want the recipient to know that I have put great time into the thought process. The images displayed on websites of such products can also be misleading and when the gift arrives, more often than not, you discover that the quality is not as good as it looked on screen. Because many of us shop for these occasions at the last minute, by the time they have arrived it is often too late to get a replacement.

I’m sure you have all bought something in the past that the gift-recipient smiled at and thanked you for, but that you knew deep down wasn’t quite right. It’s a horrible feeling and after a few unsuccessful gifting experiences of my own, I began to dread the whole thing. I decided there must be a better way and this eventually lead me to leave my well-paid career in the music business to develop my own product line and to open my own store. Unlike other retailers that offer gifts for babies, I do not diversify. I have a small, very carefully-selected product range that I selected to solve the problems listed above. My flag-ship product is the key to the business brand and is what I am most proud of. Due to the fact that we are a new business, our products are relatively unknown. Therefore, if you have stumbled across this article, you may just find the little gem that you are looking for. Recently, we have been featured in the Daily Mail, The Daily Telegraph and BBC radio so 2009 may be the year we establish ourselves as a house-hold name. Until then, many of our customers like to think of us as the best kept secret in this niche. Our customers have kept coming back time after time and have nearly all taken the time to send extremely warm letters of gratitude to convey how well the products were received. I find this so rewarding because even when I have been very happy with personal purchases in the past, I have never felt compelled to write a letter of gratitude to the manufacturer!

If you want to know what these products are.. read on!

As a professional musician, singer and award-winning songwriter, I had to cover many miles in the car travelling to different venues. I first came up with the concept for the products when I was driving home from a concert one evening. I was trying to decide what to buy for a friend’s baby when I thought of the perfect product. After trawling the internet for it I discovered that nobody was manufacturing the product of high-enough quality for this demanding market segment- so, I decided I would! The product-development took over a year but in essence, what I decided to do was to write a selection of original Lullabies for Babies with carefully tailored lyrics for each baby-gifting occasion. So for example, the Welcome to the World lullaby that was designed for commemorating the birth of a newborn baby, featured a lyrical sentiment of welcoming a new life into the world. I carefully designed the chorus of each song so that it could be personalised with any baby’s first name. The idea being, if the newborn baby was called Bethany then in the chorus the soothing vocalist would sing the lyrics, “Sleep little Bethany, may all your dreams come true. Sleep little Bethany, know that we’re always here for you.”

Once I had written the songs, I located the best design agency I could find and together we produced the perfect packaging concept to compliment the gifts and allow them to be treasured for all the years to come as unique and precious keepsakes.

I am thrilled when I hear stories of how well the gifts have been received. Stories such as parents who have played their baby’s personalised lullaby at a Christening ceremony and reduced every guest to tears! Or a new mother that has written in to share how she adores rocking her baby to sleep with her own song playing in the background.

If you would like to find out more about these Baby Gifts please visit us at www.lullaby-babies.co.uk